Tuesday, 3 July 2012

Eville: Zynga CTO Cadir Lee on cloning, ethics and economics in social games



Zynga

Zynga is changing. But you knew that already. The social gaming giant, owners of CityVille, Words with Friends and the rest of the ten most popular games on Facebook has been expanding at an startling pace.


Development studios Omgpop, Wild Needle and Buzz Monkey were acquired in the last four months alone, and recently Zynga announced a unified social gaming network, Zynga With Friends. Whether you're playing the network's games on your mobile, Facebook or Zynga.com, you can access the same saved games (stored on the "zCloud") and play with the same friends ("zFriends"). It's a trembling first step from the incubation chamber of Facebook, where Zynga continues to earn some 90 percent of its revenue.


Which, for many gamers, might be very worrying indeed, because Zynga has developed something of a reputation.


By: Quintin Smith, Edited by: Duncan Geere


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via Wired.co.uk



http://www.wired.co.uk/news/archive/2012-07/03/zynga-eville

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