Amazon: We cut prices to scare ourselves into innovation

Bezos outlines thinking behind own-goal margin destruction

Amazon Web Services' campaign of price cuts and rapid product development is part of a customer-first strategy designed to prevent stagnation, the company's chief executive has said.…

via The Register - Cloud

http://go.theregister.com/feed/www.theregister.co.uk/2013/04/12/amazon_shareholder_letter/