When NewsGator Technologies decided to play in the nascent enterprise social collaboration market a few years ago with a product that worked only with Microsoft's SharePoint, it was making a big bet.
It was gambling that by making a deeply integrated SharePoint add-on, it would carve a profitable niche that was different from the broader opportunity pursued by competitors with vendor-agnostic products.
via Cloud Computing - Infoworld http://www.infoworld.com/d/applications/microsofts-yammer-buy-raises-questions-about-newsgators-future-196767?source=rss_cloud_computing
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