If you have shares in Facebook, you probably believe that this platform will sooner or later command a dominant share of the surging online-advertising market, estimated by MagnaGlobal to be worth $103 billion (£65 billion) by 2015.
It's a reasonable assumption, really. Advertising on the social web is an enticing prospect. A place where people tell you who they are, what they like, what they listen to, what they watch: in short, everything about everything. In 1960, if you had told Madison Avenue professionals that their spiritual heirs would have access to endless stores of detailed personal information on billions of people, they would have licked their chops. Or perhaps they would simply have wondered if the end of democracy was imminent.
By: Laurent Haug, Edited by: Ian Steadman
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via Wired.co.uk
http://www.wired.co.uk/magazine/archive/2012/09/ideas-bank/how-not-to-be-a-product-on-facebook
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