Project Oscar tries to make mobile advertising pay
The UK's central clearing house for mobile advertising now has a name, and a logo. But you won't find any mention of NFC, despite that being the original intention of the consortium before its rebrand as Weve, a business-to-business service "primarily aimed at advertisers looking to engage in mobile commerce".…
via The Register - Networks
http://go.theregister.com/feed/www.theregister.co.uk/2012/10/29/oscar_weve/
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