Sony is suing an American actor who played a fictional company VP in a PlayStation 3 ad for trademark infringement for playing a very similar character in another brand's commercial.
Actor Jerry Lambert took on the comedic role of marketing man Kevin Butler in Sony's advertising campaigns between 2009 and 2011. The character and the ads became popular and helped to revive the PlayStation 3 brand. However, in early 2012, Lambert's contract expired and he moved on to work with other advertisers. One such advertiser was Bridgestone Tires.
By: Olivia Solon, Edited by: Ian Steadman
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via Wired.co.uk
http://www.wired.co.uk/news/archive/2012-10/10/sony-ps3
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