Lady Gaga is an indisputable internet sensation: in October 2010, she became the first musician to hit one billion YouTube views; in May 2011, she became the first Twitter user to reach 10 million followers. Her Facebook page has over 50 million 'Likes'. The online domination of the multi-award winning artist is no happy accident, but down to the masterful guidance of her manager, social-media mogul Troy Carter.
Having grown up in West Philadelphia, Carter's rise to power began when he moved to Los Angeles in 1988 as part of the entourage of fellow East Coaster Will Smith. The rapper's manager James Lassiter noticed Carter's potential and hired him as his assistant. Carter went on to work for the likes of Sean Combs (Puff Daddy/Diddy), before establishing his own talent management company Erving Wonder Entertainment in 1999.
By: David Cornish,
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via Wired.co.uk
http://www.wired.co.uk/news/archive/2012-10/08/wired-2012-speaker-troy-carter
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