A study of MMORPG players has revealed that loyalty to a particular game depends on socialising, collaboration and control.
The University of Buffalo study investigated why players remained involved and engaged with titles such as World of Warcraft while other massively multiplayer online role playing games struggled to make a dent in the marketplace.
By: Philippa Warr, Edited by: Liat Clark
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via Wired.co.uk
http://www.wired.co.uk/news/archive/2012-11/19/mmorpg-loyalty-study
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