Blaze Components creates products for urban cyclists, launching with the Blaze Bike Light, a front light that projects a symbol of a bike down onto the road ahead. This aims to be visible to drivers slightly ahead of the bike to make them more wary of turning across its path. The company was set up by Emily Brooke, who started reading physics at Oxford University but quit to pursue a more creative career, studying product design at Brighton. The Blaze light was her final year project, and the buzz around the concept triggered her to start her own company. Brooke is currently raising money to put the Blaze light into production through Kickstarter. Wired.co.uk caught up with her.
By: Wired.co.uk Staff, Edited by: Olivia Solon
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via Wired.co.uk
http://www.wired.co.uk/news/archive/2012-12/20/startup-of-the-week-blaze
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