Riccardo Zacconi has a lot to thank Facebook for: through the site, six of his firm's casual games are played three billion times a month, by 12 million people. His London-based firm, King.com, is Facebook's number-two games developer worldwide, after Zynga. Now it's targeting the 78m users accessing Facebook via smartphone.
King.com was founded in 2003 as an online games company. "We used to distribute games through our website and large portals such as Yahoo!, NBC or CBS," says Zacconi, 45, CEO and cofounder. "In 2009, we noticed traffic moving towards Facebook," he says. At that point, the startup had about 11 million monthly players on its website. So the team picked its most popular web game, Bubble Saga, modified it using Facebook's social tools, and launched it on the social network in April 2011. Its Facebook games went from 0 to 50 million active monthly users within 15 months.
By: Madhumita Venkataramanan, Edited by: David Cornish
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via Wired.co.uk
http://www.wired.co.uk/magazine/archive/2013/01/start/britains-social-king
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