Does anyone know what news Qualcomm announced at CES this year? What products it unveiled? No? But you do know that the chipmaker put Big Bird onstage. And Steve Ballmer.
While the bizarre ritual of the tech company keynote grinds on, the point of these exercises in social awkwardness, astroturfed enthusiasm, celebrity shilling and PowerPoint pandering has long since dissolved into the smoke machine-obscured mists. Of course, we in the media are key keynote enablers. We cover these things relentlessly because they're manufactured for us to cover and, hey, sometimes they even serve up little dribbles of news!
By: Marcus Wohlsen, Edited by: David Cornish
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via Wired.co.uk
http://www.wired.co.uk/news/archive/2013-01/22/worst-keynote-moments
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