A service called gazeMetrix allows brands to scan photos posted on social media to see how their logos are being used.
The image recognition tool offers the opportunity to collect raw numbers data -- how many times a logo appears -- but also (and more valuably) offers the brands the chance to see the context in which it appears. Is it a happy snapshot involving a branded coffee cup or is it brimming with ennui or unmet expectations?
By: Philippa Warr, Edited by: David Cornish
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via Wired.co.uk
http://www.wired.co.uk/news/archive/2013-02/21/gazemetrix-logo-scanning
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