Wednesday, 13 February 2013

Tim Cook talks innovation, retail and possibilities of a cheap iPhone

Apple Store

Tim Cook has never been more bullish about Apple's ability to innovate, and he sees the company continuing to produce great products that deliver a killer user experience, thanks to Apple's ability to meld hardware, software, and services into a single package. And on those days when things aren't going so well, he just takes a trip to the Apple Store, an experience he likened to taking Prozac.


Cook held forth on all things Apple during an unusual public appearance at the Goldman-Sachs Technology and Internet Conference on the morning of 12 February, where he laid out an exceptionally bright picture of the company while responding to softball questions before an adoring audience. Not exactly the best place to glean any insights, but interesting nevertheless.


By: Christina Bonnington, Edited by: David Cornish


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via Wired.co.uk



http://www.wired.co.uk/news/archive/2013-02/13/tim-cook-on-apple

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