ASA says 'unlimited' broadband can have 'moderate' limits on it

Virgin choking wasn't moderate, so its wrist is smacked

Britain's advertising regulator has upheld complaints brought against Virgin Media by BSkyB and BT over the cable company's "unlimited" broadband claims.…

via The Register - Networks

http://go.theregister.com/feed/www.theregister.co.uk/2013/03/28/virgin_media_slapped_by_asa_after_gripes_from_bt_sky/