Larry Page lives by the gospel of 10x. Most companies would be happy to improve a product by ten per cent. Not the CEO and cofounder of Google.
The way Page sees it, a ten per cent improvement means that you're doing the same thing as everybody else. You probably won't fail spectacularly, but you are guaranteed not to succeed wildly.
That's why Page expects his employees to create products and services that are ten times better than the competition. That means he isn't satisfied with discovering a couple of hidden efficiencies or tweaking code to achieve modest gains. Thousand-per-cent improvement requires rethinking problems, exploring what's technically possible and having fun in the process.
By: Steven Levy, Edited by: David Cornish
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via Wired.co.uk
http://www.wired.co.uk/magazine/archive/2013/03/big-ideas/a-healthy-disregard-for-the-impossible
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