Hey, media barons: The noughties called, they want their mobile tech back

Media types with mobes bore Reg hack to tears

The last major keynote of Mobile World Congress saw speakers from ratings giant Nielsen, advertising agency Tribal DDB Worldwide, CNN International and developing world mobile firm Jana take the crowd through how the media - that is to say advertising - relates to mobile.…

via The Register - Networks

http://go.theregister.com/feed/www.theregister.co.uk/2013/03/01/keynotefour/