A study has found that people who are of a more politically conservative nature are likely to be put off buying products if they're marketed as being good for the environment or energy-efficient.
The results indicate that, when it comes to trying to get some people to make environmentally friendly choices, a better tactic could be appealing to them on cost or independence.
By: Ian Steadman, Edited by: Liat Clark
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via Wired.co.uk
http://www.wired.co.uk/news/archive/2013-05/1/conservative-labels-purchase-trend
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