Thursday 30 May 2013

Study: killing used games could be profitable, or suicide



If the marketplace of used videogames were to disappear, game publishers would see their profits decline -- unless they massively lowered game prices.


Those are the results of a recent study conducted by marketing professors Masakazu Ishihara of the New York University Stern School of Business and Andrew Ching of the University of Toronto's Rotman School of Management. Titled "Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games," the paper uses data collected from the Japanese gaming market to simulate the effect that the removal of used videogames would have on consumer behaviour and the resultant sales of new products.


By: Chris Kohler, Edited by: Kadhim Shubber


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via Wired.co.uk



http://www.wired.co.uk/news/archive/2013-05/30/used-games-study

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