Tuesday 21 May 2013

Yahoo's past big buys tell a story of mediocrity and failure



Yahoo's narrative arc as a company can be defined by its acquisitions, which taken together also serve as one take on the history of the web itself. In the Yahoo version of that history, founders and backers of overvalued companies enjoy huge exits while the buyer tends to learn too late that its exuberance was irrational. Yahoo CEO Marissa Mayer will soon find out whether her company's $1.1 billion (£720 million) purchase of Tumblr becomes the latest chapter in a saga littered with mediocrity and failure.


By: Marcus Wohlsen, Edited by: Kadhim Shubber


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via Wired.co.uk



http://www.wired.co.uk/news/archive/2013-05/21/yahoo-big-buys

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