The world's business leaders can make positive global changes while still remaining profitable, Richard Branson said at the G8 Innovation Conference.
Speaking shortly after the announcement of the launch of the B Team, a global non-profit founded by Branson and director of Kering Jochen Zeitz, the Virgin Group founder referenced work he is doing in the sustainability and space sector that is both good business, and good practice.
"I've been in business for 45 years and as a businessman I travel the world and see issues that are to me glaringly obvious and important you speak out about," he said. "Businesses can be a force for good and shouldn't think of themselves as just worrying about the bottom line profit. If we get every business leader in the world to adopt a problem or two, with help from the government we can get on top of most problems in the world."
By: Liat Clark, Edited by: Olivia Solon
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via Wired.co.uk
http://www.wired.co.uk/news/archive/2013-06/17/richard-branson-space
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