Rory Sutherland knows how to save marketing

If the digital age has done nothing else for productivity, it has proved spectacularly effective at generating a supply of mantras.

For those of us old enough to remember the incunabula of the web, it is occasionally worth pausing to remember a few mantras often heard in the mid 90s, and to ask how well they have survived the test of time. In 1999 Wired's US edition predicted the rise of "infomediaries". I remember that. These seem not to have fully emerged. Nor, in truth, has the "hyperlocal" web really taken shape.

By: Rory Sutherland, Edited by: Kadhim Shubber

Continue reading...



via Wired.co.uk



http://www.wired.co.uk/magazine/archive/2013/06/feature-rory-sutherland/rory-sutherland-knows-how-to-save-marketing