Watch out Tesco Mobile: Vodafone, Sainsbury's want to eat your lunch

Ringing your granny can now earn you Nectar points, folks

Sainsbury's, the “Premium Economy of supermarkets”, has launched a branded mobile virtual network operator service with Vodafone, offering the usual cross-branding and shelf space – and, of course, Nectar points.…

via The Register - Networks

http://go.theregister.com/feed/www.theregister.co.uk/2013/07/02/sainsburys_pitches_into_mobile/