You can now use message filtering on Amazon Simple Notification Service (SNS) to build simpler and more streamlined pub/sub architectures. Message filtering enables Amazon SNS topic subscribers to selectively receive only a subset of the messages they are interested in, as opposed to receiving all messages published to a topic. This new approach removes the design complexity of implementing message filtering logic in your subscribers, or message routing logic in your publisher systems.
from What's New http://ift.tt/2A5ZyYH
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