Amazon Pinpoint Extensions (Public Beta) enables enhanced Pinpoint segmentation and to add new messaging channels to Pinpoint using AWS Lambda

Amazon Pinpoint Extensions (Public Beta) now enables customers: 1) to integrate new channels such as social messenger and in-app messaging channels, with Pinpoint segmentation and campaign management capabilities and 2) to enrich campaign segmentation and messaging during campaign execution by defining AWS Lambda functions to run on each campaign execution. 

from What's New (Thursday) http://ift.tt/2BUvMXe