Tuesday 27 March 2018

Adobe: New Unified Customer Profile will personalise ads as never before

Cloudy marketing tools get AI powers... what do you mean, bad timing?

Adobe Summit  "We've emerged beyond just the company that’s known for Photoshop," claimed Adobe's Cody Crnkovich, head of platform, partners and strategy, today as he introduced AI and profiling features designed to enable marketers to deliver more creepy personalised advertising and comms.…



via The Register - Data Centre: Cloud
http://go.theregister.com/feed/www.theregister.co.uk/2018/03/27/adobes_cloudy_marketing_tools_gain_new_ai_powers/

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