Friday, 4 January 2013

Dan Ariely: 'What kids peeing in the pool can teach us about bankers'

What kids peeing in pools can teach us about bankers

There are times when uncertainty is unbearable: waiting to hear about a school or job acceptance; or pacing outside an operating theatre, worrying about a loved one. But at other times we're a lot happier being in the dark -- or at least partially shaded.


Many of us have spent time beside a pool. And you have probably wondered: what are the odds that no children (or adults, for that matter) have peed in the water? When pressed, we'd have to admit that the odds that the pool is pee-free are close to zero, but the lack of absolute certainty allows us to relax and swim anyway. We may comfort ourselves with some fuzzy thought about chlorine, or the immense volume of the pool relative to a few bladders, and our concerns slip away.


By: Dan Ariely, Edited by: David Cornish


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via Wired.co.uk



http://www.wired.co.uk/magazine/archive/2012/12/ideas-bank/what-kids-peeing-in-the-pool-can-teach-us-about-bankers

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