Department store, John Lewis, is aiming to capture a slice of the broadband market by giving away a six month broadband subscription when customers purchase connected devices.
The company deems "connected devices" to cover the 80 percent of their technology offering which either requires the internet to function or is internet-ready -- smart TVs, Kindles, wifi printers, tablets and so on.
By: Philippa Warr, Edited by: Olivia Solon
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via Wired.co.uk
http://www.wired.co.uk/news/archive/2013-04/18/john-lewis-broadband
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